Foodspotting Co-Founder Soraya Darabi Debuts New E-Commerce And Retail Startup Zady

TechCrunch

There’s been some buzz around Foodspotting co-founder Soraya Darabi’s next project. Today, we have more details on what Darabi has been working on. Along with founder Maxine Bédat, Darabi is debuting a new retail startup called Zady, which plans to launch to the public in late August.

Zady is a shopping platform for consumers who care about the origins of the items they purchase. It wants to be the go-destination for shoppers who want detailed information about where the product came from, who the designer/maker is, where raw materials are sourced, the ingredients that went into the product and more.

According to the startup, every item sold on Zady is from a designer who is conscious of where and how their products are made. Each product is personally vetted by Zady’s founders, using criteria for sustainability, including whether the product is locally sourced, handmade, uses high-quality raw materials, is…

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