What is a Blog?

Social Media Performance Group's Blog

In our previous post, Setting Up Blogging, we began a brand new series all about blogging with a look at how to set up your blog.

In this post, we continue with our new series by answering the question “what is a blog?”

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What is a Blog?

At its root, a blog is nothing more than an easy way to publish content on the Web. You could argue that blogs are the original social media application. When blogs arose at the tail end of the 90s, they represented freedom for the average person from the tyranny of the techies. No longer did regular folks need to run the gauntlet of people who had to be involved in putting content on the Web, from the Web designers to the developers to the Webmasters. Anyone could easily start a blog and publish their thoughts on the…

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