Gaye Crispin's Blog

The Importance Of Being Earnest – With Your Business Ideas

by Gaye Crispin

New business startups are like baby sea turtles trying to make it to the ocean. Whether it be something as innocuous as a piece of driftwood, or lethal as a sand crab, everything  in the path of a baby sea turtle has the potential to spell its demise.

So too, absolutely everything a new baby business hatchling encounters can be life-threatening to the idea or business plan.

No stage of business is more vulnerable than when the business idea is transitioning from being  a safe twinkle in the entrepreneur’s eye on to the drawing board, or into the board room.

And this stage is especially dangerous for the idea if the entrepreneur doesn’t appreciate their idea’s potential future value, and secure it accordingly.

Timing Is Everything

Fledgling entrepreneurs need to understand the importance of taking time to…

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