Facebook plans to release a new ad platform on February 29th that may profoundly change the way business is done on this social media network. Peter Corbett of iStrategyLabs, a social media marketing firm, recently said the following,
“The company expects the new ads to perform 40 to 8o percent better than its previous product”
That is a serious and significant increase in ad performance. Peter also posted a helpful PDF and Slideshow that seem to have come from Facebook that introduces the new ad platform.
Facebook Premium Ads Overview
Facebook Premium Ad Guide
Expected to be released at the fMC Marketing Conference, both documents reveal that Facebook’s plans to provide advertisers the opportunity to take any type of content and turn it into an ad. The new system will replace many of the classic premium options as well.
- Premium Events
- Premium Likes
- Premium Polls
- Video Comments
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