Three months after going public, Zynga is having its first quarterly earnings call this afternoon, and expectations are high.

Public investors had given the social gaming developer a cool reception the first couple months it was on the market, with shares staying below its relatively conservative $10 opening price. That has changed in the last several weeks. It started gaining ground around the time that online gambling began to look like a new revenue stream for the company.

But the main reason for the investor optimism is Zynga’s big and possibly growing returns from Facebook’s platform. The social network’s recent S-1 filing explicitly said that Zynga accounted for 12% of its revenues, by generating payments through its Credits virtual currency, and by buying its ads to get users to games. A closer reading of the revenue numbers in the S-1, which covers through the end of 2011, shows…

View original post 209 more words


Leave a comment

Filed under Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s