Bullhorn, which develops a recruitment software and applicant tracking system, is releasing a new Social Recruiting Activity Report, which examines the usage of social media in executive and job recruiting. Bullhorn found that LinkedIn leads among the frequency of usage by recruiters and their effectiveness for sourcing candidates, followed by Twitter, with Facebook coming in third.
It’s important to note that this study examines activity by recruiters as opposed to actual job hunters. Despite the rise of Facebook as a source for job seeking and professional networking, Bullhorn’s data shows that recruiters’ LinkedIn networks still drive more views than their Twitter and Facebook networks combined. Recruiters who post jobs on social networks are likely to receive more applications from LinkedIn, with the social network driving almost nine times more applications than Facebook and three times more than Twitter.
One interesting data point from the report—a Twitter follower is…
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