We all know the rudiments of making a good first impression with in-person networking. Dress neatly and professionally. Smile and shake hands with a firm, not limp or crushing, grip. Be a good listener. Exchange business cards and jot down notes on the back of received cards as a reminder of where you met and other important business details.
But there is another spin on the first impression scenario. What if one does not have the opportunity to make that good first impression in-person or needs to follow up that good first in-person impression with another form of communication. Let’s say using e-mail. How do you make a lasting impression that can also promote your business using e-mail?
I used to say and still find that volumes can be told about a person and their business from their business card. The same holds true for e-mail signatures. So…
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